5 Reasons Why Associations Should Use CiviPlus’s Built-In Mailing Tool

In the world of associations and membership organisations, effective communication is vital. You want to reach the right people, with the right message, at the right time — and crucially, you want to do it without juggling multiple systems, losing track of performance metrics. or spending unecessary additional money on third party platform fees.

This is where CiviPlus’s built-in emailing and communications capabilities shine!

‍1. Leverage Your CRM Data for Smarter Segmentation

• Send emails to the right audience using member data stored in your CRM
  
• Segment by membership status, interests, event attendance, donation history, and more.
  
• Dynamic groups ensure your lists are always up to date—no exports, no duplicate work
  

2. Create Beautiful Emails with Drag & Drop

• Build stunning, branded newsletters and announcements with an intuitive drag-and-drop editor.
  
• No HTML skills required—design blocks, images, and buttons with ease.
  
• Preview to ensure perfect delivery every time.
  

3. Track Everything in One Platform

• See opens, clicks, bounces, and unsubscribes all in the same system that holds your members.
  
• Measure campaign performance and engagement over time
  
• Automate reminders, renewal notices, or event invites for maximum impact.
  

4. Save Time, Reduce Complexity

• One platform for CRM and communications means fewer tools, fewer errors, and smoother workflows.
  
• Reduce the need for third-party email platforms and data syncing.
  
• Keep your member data secure and organised.
  

5. Personalised, Relevant Messaging

• Use merge tokens for dynamic, personalised content.
  
• Tailor messages based on behaviour and preferences.
  
• Build stronger relationships with your members, donors, and volunteers.
  

For associations and membership organisations that value communication that is timely, relevant, trackable and integrated with their membership data, CiviPlus’s built-in mailing tool is a powerful advantage.

Rather than managing and paying for a separate email marketing platform and wrestling with exports, imports, duplicate records, and disconnected analytics, you can do everything — designing, sending, monitoring — in one coherent environment.

By using CiviPlus' mailing tool associations can elevate their communications dramatically, engage members more personally, and use real metrics to iterate and improve.

‍