Innovation at the TAF Best Practice Exchange 2025

We were proud to sponsor and attend the Trade Association Forum's Best Practice Exchange 2025

A fantastic day of learning, networking and sharing ideas with hundreds of trade association professionals.

Our very own Louise Melzack led the Round Table discussion on Innovation where we created five key takeaways which will be share to all TAF members.

However - here’s a sneak peek:

‍Takeaway #1 — CRM is King.

Good innovation starts with good information. A reliable CRM system allows you to understand your members, spot trends, and communicate effectively. But don’t hold off just because you can’t make the system perfect from day one—getting started is more important than waiting for the “perfect” setup. Progress beats perfection.

If we didn’t catch you at TAF, let’s connect — we’d love to show you how CiviPlus can support your members.